Present-day man constantly gets in touch with a huge quantity of signals and images.
Suffice it to think, for example, of the banal gesture of opening Instagram Home to realize how, in a second, we are flung into an infinite entity of media.
We live in a world made up of images, where we are victims of mediabombing, which puts various subject-matters under our eyes, starting from simple language communcations to videos and photographs, to such an extent that we can even speak aboout “inflation of the image”.
It is a distinctive phenomenon of our time, a revolution with an impact far superior to those of the previous ages.
The man from the past considered the image as essential, since it carried out a number of functions, among which educational and religious ones (for example, his relationship with the divine was based on it). For present-day man, on the contrary, photography is part of normality: in fact we “get in and
out” of images without telling the difference between reality and its representation.